Foundation

Foundation

Foundation is The Building Society’s ongoing series of excellent parties and club nights. Myself and Oscar were asked to create an identity for Foundation that would be expressive and flexible and also retain a certain sense of the underground roots of the early days of Detroit techno, particularly the labels associated with the The Belleville Three; KMS Records, Transmat and Metroplex.

Taking architectural cues from the name and juxtaposing them with these references allowed us to create a visual tone that we continue to explore with every iteration. The mark is simply a foundation for every poster, always supporting whatever structure sits above it.

Category:
Year: 2014
Foundation Foundation Foundation Foundation
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